Focus on user experience to please visitors and search engines

CLM - Marketing Tips

Google refreshed its page layout algorithm in early February with a change that has been dubbed the “top heavy update.” The adjustment seems primarily to affect websites that have heavy advertisement population above the scroll. The objective is to filter sites that do not offer strong, original content up front and those with excessively busy layouts that distract users attention from page content. As with many of its updates, Google has been hinting at the change for several months. At Pubcon last October, Google s Matt Cutts said, If you look at the top part of your page and the very first thing you see front and center, top above the fold is ads right there, then you might want to ask yourself, do I have the best user experience? ” While attorney websites rarely display banner ads, Cutts emphasis on user experience is an important takeaway. When search engines…

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