If you’re an entrepreneur relying on a strong online presence to connect with customers, you’re right to pay attention. For instance, Google is taking a hardline approach. Shady link-building tactics poor quality content and bad design are just a few of the factors causing websites to get penalized. So what’s worked for your business in the past may no longer work, and in fact, could actually hurt your business now.
Today, successful SEO strategies have to incorporate diverse components including brand building, mobile optimization, content marketing and social media integration. It’s time to adapt your strategy to address these realities. Here’s a closer look at five trends that will shape your SEO success in the year ahead.
1. Effective SEO has three pillars. A strong SEO strategy has three core components: links, content and social media. What’s become more pronounced in the last year is the relationship between these…
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